1. 1993

    Where it began

    Three generations of animals

    [The family business in Limburg, in the pet trade since 1993. What you learned there about animals and feed.]

  2. 2025

    The frustration

    Labels that nobody understands

    [Why you started: snacks full of fillers, long lists in fine print, no idea where it came from.]

  3. 2026

    BRUUN

    One ingredient. No secrets.

    [What BRUUN does differently, and where you want to go: the whole of Europe.]